Mr. Jennings, who
holds both Bachelors and Masters of Science Degrees, brings over 29
years of solid experience in the fields of Sales, Marketing, Business
Operations, Law, Nutrition Science, and Product Research & Development.
Steve is also experienced in
both regulatory and commercial law, and has
counsel on the legislative and regulatory environments to numerous
corporations. Although Steve does not practice as an attorney, his
law school training and years of experience working with
numerous attorneys and associated legal issues relating to Natural and
Organic products can be
utilized to your business advantage. Steve is the
on all consulting projects.
In 1976, Steve
owned and operated his first successful health food store.
Following his early retailing success, in 1981 he was recruited to be
the California Regional Manager for Plus Products, Inc., which was, at
that time, one of
the top selling vitamin companies in America. Within his first 12
months, he broke every company sales record and was named national Sales
Manager of the Year.
Next, Steve moved
on to become Mass Marketing Director for Landstrom Distributors, a
division of Nutritional Foods Incorporated (NFI), and again was honored
as the top producing national salesperson. Since then he has held
positions as Corporate Officer, Marketing Director, Senior Business
Consultant and Chief Researcher and Science writer for several major
Manufacturing, Distribution and Sales organizations, as well as held
leadership positions in several organizations involved in the public
policy arena related to the health and nutrition industry.
He has hosted his
own radio talk show, and has also been a featured guest on numerous
television and radio programs throughout the United States and Canada.
He has authored many articles for several well-recognized health
business publications, and has been a much sought after speaker and
consultant to leading health industry companies and major universities.
Steve is frequently sought by the media for his industry expertise and has
been quoted by Newsweek magazine, ABC News, CNN, the Los Angeles Times,
Houston Chronicle and many other leading industry publications.
In addition to
business consultations, Steve also
writes, lectures and advises on emerging issues facing the health,
nutrition, dietary supplement and anti-aging industries.
offers educational seminars and trainings for corporations, retail
stores, universities, associations, groups, clubs and schools.
collegiate athlete, Mr. Jennings has been the recipient of many
prestigious sales and marketing awards and is also a well-recognized nutraceutical
product development and formulation specialist, having created many
successful state-of-the-art products within the past decade.
During his career, Steve has been known as an innovator whose insights
and experience have engineered solid success for his clients. He
has also enjoyed significant success in developing corporate brand
identity and the essential framework for numerous corporations and
businesses of all sizes. Steve is known for his ability
to bridge the gap between a company's vision and the needs of consumers.
At a very young
age, Steve became intrigued with the science of nutrition and food as they
relate to life and the earth, and later on as a young businessman he
expanded upon those interests as they relate to product and supplement
development, and the marketing and merchandising of those products.
Additionally, he developed a special ability to effectively work with
and manage people, bringing out the best of every individual for the
greatest good of all.
“Even in my mid to
late 20’s, I began to be known for quickly assessing the issues of a
problem and establishing strategies to overcome obstacles that held
marketing efforts and businesses back. It seems I used 'guerilla
marketing' tactics before the term was even coined,” Jennings says. “I
firmly believe in doing the necessary marketing and technical due
diligence research analysis on a project, but you’ve also got to have
faith in your decisions whether to halt your efforts or move forward
with confidence by blending your mental intelligence with your heart and
all its burning passions that will motivate you for nothing less than
importantly, beyond providing professional business development services
within the Natural Products industry, Steve is also a recognized
authority on nutrition, health and science. He possesses an extensive
knowledge throughout the broad fields of nutrition, health, anatomy and
biological sciences gained through his formal education as well as a lifetime of research and learning. His deep
understanding of the traditional, time-honored
wisdoms of nutrition, health and
with the leading edge, new and exciting nutrition science technologies
of today, provides a unique and powerful perspective in understanding
the needs and communicating the vision of your Natural
Products industry business, project or related endeavor.
When he is not
traveling, consulting and teaching, Steve enjoys training for and
competing in the Masters division in track & field (sprints and relays)
throughout Southern California. He is also a long-time automobile
enthusiast having personally built several high-performance engines as
well as successfully completed two entire vehicle restorations (1958
Mercedes 220 S, 1965 Mustang Cobra GT). He greatly enjoys his workshop
garage and dealing with all types of woodworking, metalworking and
electrical projects and repairs. During the school year, when time
permits, he also volunteers as a special assistant coach at a local area
Los Angeles high school helping to coach the varsity football, baseball
and track & field teams.